Two More Revamped Heritage Brands Go For Big Revivals
We were already looking forward to a number of revamped heritage brands this year, and now comes news of two more to add to the list. Apparently, a French entrepreneur named Arnaud de Lummen has been quietly taking over trademark rights to storied brands that have fallen by the wayside. The two big ones he’s revamping and shopping to investors now are Mainbocher, the couture house, and Herbert Levine, the American luxury shoemaker.
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