Ann Taylor Loft

H&M Poll

Facebook Polls: The Latest Market Research Fad

Facebook polls are becoming the new “it” tool for digital consumer interaction. With topics ranging from lighthearted – Juicy Couture recently asked its fans to name their Halloween costumes –- to brand-specific queries – H&M, J.Crew and Ann Taylor Loft have asked for feedback about their recent collections (see below) – these polls are becoming a popular way for brands to create closer relationships with their customers — and gather information about who is buying their merchandise.

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