As Eco-Fibers Go Glam, Cotton Could Get a Run For Its Money

From last year’s silky milk-protein fabric, QMilch, to breakthroughs in eco-friendly yet high-end denim, the green label, as applied to fashion, is finally losing some of its crunchy non-appeal.  Now two more fabrics are hitting the market, each of which combines an effective blend of technology, sustainability, and style in such a way that the industry can embrace them without feeling any (unwanted) hippie roots.