The Secret to Successful Social Commerce Is Integration

“This year has seen the most change in social commerce,” Jon Kubo, the Chief Product Officer for social commerce technology company 8thBridge, told us.  Working off statistics from 475 retailers in the Internet Retailer’s Top 500 and Second 500 lists, 8thBridge established who’s winning at social commerce this year.  The honor goes to Fab.com, with other online-only fashion and beauty favorites like Modcloth (no.