Posted on March 27, 2012, 2:07 pm, by Susannah Edelbaum, under
Taming the Web.
Mischa’s Place, a new e-tail site from the actress. Remember Mischa Barton? We kind of do — hazy memories of The OC are definitely stuck in our head, someplace. Anyway, you can now re-access the actress through her freshly launched e-commerce site, Mischa’s Place. Could celebrity-branded online retail be the new, fashionable step for stalled [...]
Posted on March 22, 2012, 4:03 pm, by Susannah Edelbaum, under
Taming the Web.
Did you know an average of 75% of online shopping carts are abandoned? The horror! Well, a new program from the software company Kibboko aims to get that number down. Besides enticing shoppers to stop abandoning their online carts, Carrot helps retailers track conversion rates. The aptly named service is called Carrot, as in, “to [...]
Posted on March 15, 2012, 2:51 pm, by Susannah Edelbaum, under
Taming the Web.
Lady Gaga’s forthcoming social media site has a layout reminiscent of Pinterest’s. By now, we’re all pretty accustomed to the Twitter capacity whale. What would you do if the whole network crashed tomorrow? How would you reconnect with your followers? Don’t worry, producer/hip-hop artist Jermaine Dupri has asked the same thing. His solution, along with [...]
Posted on March 12, 2012, 2:39 pm, by Susannah Edelbaum, under
Taming the Web.
One of our go-to social style apps, Fashism, just launched a major new component — e-commerce. To curate the seamlessly integrated shopping component, founder Brooke Moreland and her team analyzed the comments sections from the many, many looks users post to the site, gleaning various themes from the hundreds of thousands of responses. Using those [...]
Posted on March 5, 2012, 3:23 pm, by Susannah Edelbaum, under
Taming the Web.
Online eyeglasses companies are proliferating (we all know and love Warby Parker) so it seems natural that any newcomers would have to offer customers a fresh hook. Westward Leaning, which makes Wayfarer-style sunglasses, launched their site on Friday, offering a unique, historical product angle. Intended to “highlight human achievement and social progress,” the company’s various [...]
Posted on February 29, 2012, 4:14 pm, by Susannah Edelbaum, under
Taming the Web.
It’s a banner week for retail editorial launches. Yesterday, Gap debuted their pictorial joint effort with bloggers, Styld.By. Today, the house of Christian Dior reveals DiorMag, in French, English, and soon, simplified Chinese. The magazine is online, with iPhone and iPad versions in the works. Welcome to DiorMag. The web publication features short editorials accompanied [...]
Posted on February 24, 2012, 2:59 pm, by Susannah Edelbaum, under
Taming the Web.
The Smashbox “social shop” both mimics and connects to Facebook. A number of retailers have shut down or moved away from recent forays into commerce contained entirely on their Facebook pages. But does that mean F-commerce is dead in the water? No way. Instead, it’s moving forward into a far more complex realm where it’s [...]
Posted on February 16, 2012, 5:22 pm, by Susannah Edelbaum, under
Taming the Web.
First the boys’ mags partnered with e-commerce, then InStyle opened a pop-up store in New York. Now Glamour joins the editorial retail fray with a virtual — but totally shop-able — wall-turned-store in Manhattan’s Meatpacking District. You can look but you can’t touch — Glamour’s new Apothecary Wall is totally virtual. The “store” is, in [...]
Posted on January 31, 2012, 1:58 pm, by Susannah Edelbaum, under
Taming the Web.
Is Valentine’s Day an opportunity to bring out your inner romantic? Or is it the most nefarious of holidays, crafted by retailers and restaurants to make love a commodity? No matter your stance, we’d venture that the holiday is at least a time to celebrate all that’s pretty and appealing in the world of pink. [...]
Posted on January 19, 2012, 3:31 pm, by Susannah Edelbaum, under
Taming the Web.
We love Lyst because it’s a pan-internet shopping site that provides sartorial insight through social connections. Well, that’s a bit of a mouthful. Let’s break it down. Follow Christian Louboutin on Lyst to track the designer’s products across the web. First and foremost, Lyst provides a one-stop shop for extensive e-commerce for both men and [...]