A Lucky Life showcases the brand’s new store look. Lucky Brand epitomizes Southern California cool, and the label’s new blog, A Lucky Life, does the same — and more.  From snapshots of Lucky-outfitted bands performing at Austin’s SXSW to street style photos of the brand’s employees, the fresh editorial component perfectly articulates Lucky’s authentic, all-American, [...]

We pointed out, way back when, that the trunk show was becoming a selling point for luxury brands looking to offer something different.  With a coterie of fashion cred, a start-up Luxup is launching this summer — embracing that institution and other hallmarks of luxury fashion. The invitation-only online club will cater to international travelers [...]

Pin it to win it — we like the competitive edge brands are taking on Pinterest. Okay, it might not be on par with Bergdorf Goodman scouting models via Facebook, but Sephora’s new Pinterest contest is pretty cool.  The Color Wash Sweepstakes invites pinners to turn their favorite colors into beauty inspiration boards, for the [...]

Sure, we hear it all the time now — big brands are closing up their Facebook storefronts as the particular retail channel fails to take off.  However, that defeat hasn’t applied to everybody.  For some individuals, using the social media outlet as their sole source of e-commerce has actually been the starting point of real [...]

Social commerce could be on the verge of expansion with a new service called Graphite, which allows brands to better leverage their social media. For a fee, retailers can install a whole range of buttons on their web sites, spin-offs of the traditional Facebook “like” and Twitter “tweet this” choices.  When visitors click one of [...]

Not only is there already a start-up devoted to Pinterest analytics, Pinreach, but the company’s come to an interesting conclusion via a recent study — when brands post prices on pins, it’s a fairly bad idea. Pinterest with prices — it works for people, but not for e-commerce. What Pinreach wanted to find out was [...]

Yes, social shopping is all the rage.  Mulu takes that trend a few steps further, inviting shoppers to a community where they can not only browse each others’ recommendations, but ask specific questions, give to a charitable cause (more on that last point, later), or even make a little income for themselves.  We’re fans.  The [...]

It’d be so easy to maintain an unusual, stylish closet, if only you could buy online directly from, say, up-and-coming Swedish brands.  With the simple mission “Be Unique,” new social shopping site Cityblis lets you do just that.  The international e-commerce venture gives shoppers one-stop access to small labels in the U.S., Sweden, the UK, [...]

Yesterday we talked about the biggest ways emerging e-commerce is already changing its game, and there’s already more to add. Today comes the news that Gilt Groupe, the leader of the online flash sale pack, is partnering with Pinterest (fashion’s favorite new form of social media) to offer discounts. The sale, which so far is [...]

Sure, every model you can think of has a Twitter handle — and seeing who tweets at whom can be an interesting insight into behind-the-runway friendships — but which models offer up more extensive self-branded social media?  We wanted to see who was posting the good stuff to Tumblr, Instagram, and so on.  After all, [...]