Nowness, from LVMH, hardly mentions its parent brand. After the meteoric rise of sponsored editorial retail during the last few years, brands have weighed in and declared the experiment a success.  From major luxury conglomerates to quirky, high-end individual labels, those who’ve launched magazines or elaborate editorial sites, all seemingly unintended to sell anything, seem [...]

Sure, tracking the trends to emerge every Fashion Week can be dizzying, but following prominent attendees’ garb tends to be at least a little more uniform.  In particular, one accessory usually stands out — the “It” bag.  You might hear this expensive item is dead, but as New York Fashion Week street photography keeps proving, [...]

While professional athletes are at the top of their careers, they jet around the world making millions for playing a game that many of us with lesser skills would play for free. But athletic careers, even those that don’t get derailed by injuries, are short.  Though tennis players might play for more than a decade, [...]

Leading up to their potential $5 billion IPO, Facebook noted to the Securities and Exchange Commission the importance of Facebook-driven word-of-mouth marketing.  The social media behemoth seems to believe that its relevance as a tool for brands to connect with their audiences will inevitably translate into advertising revenue.  But will it? Nike’s “Write the Future” [...]

Our favorite style curation sites seem to be taking inspiration from the holidays this week.  From fashion that celebrated the Chinese New Year to accessories intended to go hand-in-hand with Valentine’s Day, our top picks are all geared toward current merriment, in one way or another.  Read on to get appropriately accessorized. Blumera rings are [...]

Antoine Arnault, son of Bernard Arnault, the founder of the luxury goods conglomerate LVMH, has declared an end to bling — at least at the fashion industry’s most luxurious end.  Could this new understatement be a driving force behind the continuing success of LVMH and other global luxury brands? A quietly elegant look from Christian [...]

Maybe two’s a trend — both Sears and Gap Inc. are turning to fitness to drum up business.  Could appealing to consumers’ health help sales?  Sears is using its position as the number one fitness equipment retailer to reach out to customers, while Gap is launching its first-ever campaign for its Athleta brand. FitStudio represents [...]

AdAge just reported that when the decor and design-oriented flash sale site Fab.com ran a two-week-long magazine pop-up shop last month, they sold over 20,000 subscriptions.  Even more notable, all but one of the titles were for the mags’ physical editions (the one tablet-only subscription for sale was The Daily; a few others were available [...]

Kanye West stormed his Twitter followers to talk fashion, Zegna announced a new app, and style start-ups across the board are on the rise.  Read on for all the fashion tech news that kicked off the new year: One look from Kanye West’s debut collection. 1.  Kanye West defended his clothing line over Twitter:  The [...]

Like everyone else, apparently the execs at Louis Vuitton just got around to seeing The Hangover II, and they’re not happy.  And not just because the jokes didn’t live up to the first film’s script.  In one scene, Alan, a character played by Zach Galifianakis, claimed “careful, that’s a Louis Vuitton,” about a bag, and [...]