Mobile Marketplace

CuffLinc necklace

CuffLinc’s Founder Explains Her New Security-Minded Wearable Tech Line

With so much of the wearable tech market focused on fitness, it’s good news when a platform with another purpose lands in our inbox.  Deepa Sood launched CuffLinc, a personal protection and connection alert system neatly housed in a good-looking jewelry line, last week.  With a design background, as the former Vice President of Product at Restoration Hardware, and a husband in the tech world (his company, Monsoon, is also developing Cuff’s software), Sood came up with the idea to put together a jewelry line with a Bluetooth-connected notification system “in the middle of one of our myriad conversations about the intersection of fashion and function.”
“We are offering people an aesthetic choice to what their tech looks like,” Sood explains, “It’s one thing to walk into work and see everyone with the same laptop — it’s completely different to see everyone in the same outfit, or with the same shoes.

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