Cuyana, one of our favorite progressive new retail sites, is launching a clothing collection for the magazine Real Simple. The line is a first for the publication, which hasn’t heretofore made fashion its primary focus.
The collaboration is a pretty natural one, however, as both Cuyana and Real Simple emphasize means of paring down and simplifying their mostly female audience’s lives. Cuyana’s unusual angle, besides its high quality seasonal wares focused on niche corners of the globe, is the Lean Closet Movement, which sponsors lessons in getting rid of stuff. Shoppers can also opt to receive a donation bag with their orders, fill them with used clothes and mail them back, and get Cuyana credit for their cast-offs. The titular ethos of Real Simple, meanwhile, is self-evident.
Any fashion/editorial partnership that results in pretty basics that are built to last is a good idea, in our book. The Cuyana for Real Simple line debuts on May 15, and will add new items on a quarterly basis.