While industry executives gathered at a conference on digital retail, hosted by Oracle in Boston last week, to discuss broad technological advancements in fashion and retail, certain candidates revealed particularly niche, and worthwhile, upcoming developments.
Neiman Marcus — which makes a billion dollars a year across its online channels — is upgrading its app to let salespeople send users product collages and merchandise suggestions, and enable them to chat through mobile. The effort is synchronous with another piece of news from the conference, which revealed that more than half of consumers prioritize availability of a product over its price. For a Neiman Marcus shopper, one who wouldn’t likely be worrying about price over other concerns, “availability” means not just stock, but accessibility, anywhere.
Meanwhile, the conference informed its audience of other big-news data, like Amazon’s rate of sales on Cyber Monday. The behemoth sold 426 items per second, and it certainly wasn’t coming in solely over shoppers’ desktops. Again, if that isn’t a reason for other retailers to figure out how to get to their customers anywhere, at any time, well, nothing is.