Kenzo first showed love for the ocean’s creatures during their Spring/Summer ’14 show, where models wore t-shirts emblazoned with the slogan “NOFISHNONOTHING.” Pieces from the charitable capsule line, created in conjunction with the non-profit Blue Marine Foundation, are now for sale through a digital pop-up in Paris’s 3rd arrondissement.
The seven piece collection, priced from €130 to €350, went on sale on Friday. The digital shop, which is only open for a week, offers other Kenzo collector’s items, all available through a giant screen that looks like an aquarium. Make a purchase, and a “fish” is added to the tank. Or, “tank.” The digital fish represent species quickly disappearing from the earth’s oceans, intended to educate Kenzo’s customers about the dangers of overfishing. Proceeds from the unisex NOFISHNONOTHING collection benefit Blue Marine Foundation.
Items from the digital pop-up shop are also available online. If you can’t contribute to the cause through buying a three-digit cropped top, check out Kenzo’s blog on the topic, where they discuss endangered fish and offer sustainable seafood recipes from notable French chefs.