Paris Adds An Element of Style to Premiere of Wes Anderson’s The Grand Budapest Hotel


The Grand Budapest Hotel

Wes Anderson’s latest opus, The Grand Budapest Hotel (which was actually shot in Germany, in Gorlitz and Saxony) is receiving a warm welcome from fashion industry players across Europe.

Miuccia Prada, who designed some of the film’s outerwear, decorated her Berlin store’s windows to reflect the film, coinciding with its Berlinale Film Festival premiere.  In Paris, where the movie opens tomorrow, the jewelers Macon & Lesquoy are offering embroidered accessories designed with the film in mind, and the parfumerie Nose created a purchase-able version of L’Air de Panache, the signature cologne of Mr. Gustave H., Ralph Fiennes’ lead character.  Like its wearer, the scent is complicated, combining bergamot, basil, green apple, cedar, patchouli, and musk.

What we like best are all the trimmings and packaging designed to match objects viewers would find in the film.  After all, Anderson is known for his meticulous prop styling — and it’s even more appealing now that he’s traded in Futura for Archer for his new signature font.

Check out the looks, here:

L'Air de Panache by Nose
L'Air de Panache by Nose

L'Air de Panache by Nose

Prada's Berlin store display
Prada's Berlin store display

Prada's Berlin store display

Macon & Lesquoy jewelry
Macon & Lesquoy jewelry

Macon & Lesquoy jewelry