The New-Old Labels To Look Out For Next


From Swedish suiting to couture, some notable fashion revivals are coming out of their own archives.  Though the big fashion conglomerates are making a point of investing in young labels, as individual investors seek out fallen heritage brands to dust off and relaunch, the fashionable point seems to be a sense of newness either way, even if, in some cases, a fresh face has already been around for a few decades.

Tiger of SwedenThe latest looks from Tiger of Sweden.

Starting with street fashion, there’s Tiger of Sweden, a well-tailored casual Scandinavian label which was founded in 1903, predicated on men’s suiting, and relaunched in the early 90s.  Having established itself in Scandinavia, Canada, and South Africa, the label is about to make a huge push into France and the U.S.

Next up is Façonnable, the classic French label, which dusted off its men’s wear in recent years and more recently made over it’s women’s.  The label showed a new women’s collection for Fall 2014, expanding the line from basics to a more all-encompassing, contemporary ethos.  Expect chic coats, pencil skirts, and knits alongside evening dresses.

Last but probably the most notable of the group is Schiaparelli, which showed this week during Paris couture for the first time in 60 years.  The label’s re-launch began over a year ago, with an investment from Tod’s Diego Della Valle and perennial style muse Inès de la Fressange instated as a consultant.  The Spring-Summer 2014 couture line debuted this week, at the hands of designer Marco Zanini, to good reviews and Carla Bruni and Elle Macpherson in the audience.