Is E-Commerce Coming to Twitter?


Twitter and Stripe

Twitter and payments system company Stripe are developing a partnership to bring e-commerce to the social media platform, though specific details about what Twitter plans to do or enable aren’t yet clear.

What is known is that when the deal is finalized, Twitter users will be able to make purchases directly through the site.  The new feature would be a boon to both Twitter and to retailers, since cutting out a step in the purchase process would 1) make it more likely for people to buy the thing in question in the first place and 2) give Twitter a small cut of the purchase price (or some kind of compensation), adding to the site’s revenue stream.

But will it be possible to buy items through direct messages?  One hindrance to direct Twitter commerce could be potential consumers’ reluctance to tweet “buy,” opening up their shopping habits to their followers and the general public.