Among Greenpeace’s many crusades has been an ongoing effort to identify and call out labels using harmful chemicals in their clothing production. So far, the organization’s efforts have led mainstream retailers like Uniqlo and Levi’s to make definitive plans to eliminate hazardous substances from their factories by a certain date. Burberry, however, is by far Greenpeace’s biggest, most expensive coup, having just pledged to remove all potential chemical hazards from production by 2020.
The move follows Greenpeace protests launched after the organization found suspect levels of nonylphenol ethoxylates, linked to hormonal interference, in some of the brand’s children’s clothes, of all things. While Burberry initially responded that all their factories and products adhere to international safety standards, the brand is nonetheless one-upping their own statement with the new pledge.