A public art project, historical throwback, and designer endeavor all in one, Fabergé’s Big Egg Hunt that launches in New York on April 1st is worth tracking (pun, ours). And we like it even more because the 250 oversized eggs placed around the city will span all five boroughs.
Participant designers include Carolina Herrera, Diane von Furstenberg, Olivier Theyskens, Ralph Lauren, and Tommy Hilfiger. Various artists and architects have also lent their sartorial skills to the event. The whole endeavor is a benefit for Elephant Family and Action for Children, which benefit Asian elephants and neglected children, respectively.
The event started in London as a 200 egg, 40 day extravaganza in which the public could track the eggs via their unique codes, for the chance to win an original Fabergé. The New York iteration this spring will foster public participation with some kind of smartphone app, but the technology has yet to debut. Fans of the participating designers and artists will also be able to bid on their creations at the end of the hunt on April 26th, when a number of the eggs go up for auction at Sotheby’s.