And it’s not just Web-happy Americans. Online Christmas tree sales are surging in Britain and Sweden, too.
In the U.S., Home Depot is leading the way in fir tree e-commerce (yes, that’s a thing), having made about 1% of its total tree sales online last year, and expanding their availability this year by partnering with Uber for easier delivery (of course, with nine days to go, final figures aren’t in yet). Never went the minivan route? No problem. Seven to eight feet tall trees can be ordered from Home Depot through Uber’s app in ten U.S. cities. The whole thing costs more than getting one onto your car’s roof yourself, of course, coming in at about $135.
Meanwhile, in Britain, a home improvement chain similar to Home Depot, called Homebase, sells trees online for later pick-up (free) or home delivery (for a nominal fee). And in Sweden, a Christmas tree seller called Julgransajten has, it seems, been selling trees online for six years. (There’s probably some kind of Ikea/H&M/Julgransajten comparison to be made here.) Last year they sold about 1,000 trees online; numbers aren’t in yet for Homebase, for whom the endeavor is still new this year.
While we never hiked through the woods with Dad and an ax to find the perfect tree, we did enjoy childhood visits to the local nursery, or the temporary Christmas tree guy set up in the back of a local church’s parking lot. But hey, if the service makes family life around the holidays a little less stressful, why not order this year’s fir tree off the Internet?