Berluti, known for its luxury men’s shoes, and more lately, a sharply tailored new men’s line, is going bespoke. The brand’s store on the Rue de Sèvres in Paris is being prepped by its parent company, LVMH, to begin offering in-house custom tailoring on a 25 piece collection, including denim, chinos, and jackets not of the suit variety.
Berluti’s designer, Alessandro Sartori, is the creator behind the new Grande Mesure line, but for interested clients based outside Paris, an unnamed tailor will be flown to them. Sartori, as the champion of the line, is placing an emphasis on its true bespoke status, with 50 fittings going into each garment produced for its wearer. (Custom clothing, which is sometimes inaccurately referred to as bespoke, is merely fitted to the client measurements.)
The only other source we’ve known of for totally bespoke jeans is 3X1, which we love dearly and which specializes in making denim in-house at its headquarters in downtown Manhattan (they also offer less labor-intensive custom options, for both men and women). Berluti’s move into a range of bespoke sportswear is a first, a sort of couture at the quotidien level. And for men seeking the most rarefied of wardrobes, this is the height of a new kind of luxury.