Though creative brand videos abound within fashion, some aren’t shoppable, while others aren’t accessible across the broader spectrum of the Web. A lovely, inspiring short film that lives mainly on a brand’s own site can be a beautiful thing, but no matter how creative it might be, it’s neither pulling off all its capable of, nor is it offering the seamless access to actual product that customers now expect.
Behold, a solution from kate spade new york that neatly circumvents both of the aforementioned problems. Just in time for the holidays, the brand debuted a jaunty new video, appearing as a banner ad, that’s totally shoppable and completely charming to boot. Created in conjunction with the agency Swell NY, the latest film offering from the brand uses Google Lightbox and HTML5 (the first film of its kind to do so) to offer an interactive experience with which consumers actually want to engage — it’s easy to buy from, festive, and unobtrusive despite being as bright and glittery as can be. We were pretty delighted to stumble across this jewel-box of holiday cheer; how about you?