Fashion Tech, Then and Now, is a new series in which we try put into perspective some of the massive evolution the industry has witnessed — and fostered — merely within the last few years.
February 15, 2011: Marc Jacobs solicits a new social media manager over Twitter, requesting applications in the form of creative tweets. It is newsworthy, even though really, this is an appropriate venue and the right medium to try out candidates who are vying to be the person put in charge of it.
March 15, 2011: A month later, Nicola Formichetti, who at that point was still head designer at Thierry Mugler, sends out a tweet looking for an interior designer and architect. The link to the original job posting goes back…the designer’s personal blog. Again, newsworthy (even though Jacobs had just done it, bigger and better).
November 14, 2013: Vogue Italia editor-in-chief Franca Sozzani tweets on behalf of luxury conglomerate Kering that one of their subsidiaries, Boucheron, is looking for an intern. (And as if that unpaid position wasn’t competitive enough…) Nobody bats an eyelash at one of the most internationally well-recognized editors help a brand hunt for interns via tweeting.
By the way, it’s also worth noting that the entire Twitter background of Sozzani’s page, at the time of writing, is an add for the Vogue Italia tablet app.