Bonobos To Launch Women’s Wear With Ayr

Bonobos Ayr

Yes, please do be in touch.  We want the same customer service the Bonobos man is getting.

The men’s wear brand that was built on pants and excellent customer service, after a few years and major expansion, is getting into women’s wear.  Ayr, which will debut this fall, is kicking things off just like Bonobos did: with perfect-fitting pants.

Andy Dunn, Bonobos’s founder, hired Maggie Winter away from J. Crew and a women’s wear designer, Jac Cameron, to create the line.  Unlike brother label Bonobos, which started out by offering men khakis and slacks, Ayr is going to straight into denim.  The limited edition run (at first, they’re only offering 1,000 pairs) will be a point of entry to the rest of the line, which will include high quality blazers, basic knits, and silk tops.   Jeans will debut this fall, the rest is coming in February.

With its crossover digital-real world appeal, in the form of a high-quality site, at-the-ready style consultants, and in-person showrooms, Bonobos is known as a leader in the industry for making omnichannel retailing work, and for offering a complication-free experience for it customers.  With a launch strategy that includes small events where women can try on Ayr and offer feedback, it looks like the company will be taking a similarly appealing approach to the ladies’ line.