William McComb, the CEO of Fifth & Pacific Companies, Inc., believes in the power of “audacious goals” to keep us motivated. Speaking with The Guardian today, McComb told of the accomplishments he and the rest of the crew at Fifth & Pacific and Kate Spade New York have enjoyed since he began to work at the fashion house seven years ago. His original mandate back in 2006 was to ‘take two dowagers of fashion – Kate Spade and Liz Claiborne – and make them chic again.’
The way they executed one of the more studied and anticipated rebranding exercises in recent memory, which McComb says is still in the “very early stages,” pivoted on learning from other brands and keeping employees motivated.
When asked about the difficulty of keeping 12,000 employees inspired and driven, he replied that it’s all about a happy mixture between the short term goals – meeting deadlines and focusing on their project of the moment – and re-energizing them with “big audacious goals that involve disrupting the marketplace, trading market shares, winning over new consumers, growing.”
William L. McComb, Chief Executive Officer of Fifth & Pacific Companies, Inc.