Yeah, that’s livebeaming, not livestreaming. Like Sydney before it, London is making an effort to bring Fashion Week to the public by beaming current news from the Spring-Summer 2014 runways to screens set up in Tube stations across the city.
Besides that, about 30 of the London shows are livestreaming the normal way, including Burberry, which is shooting everything on the iPhone 5S (using the gold one, we hope). Britain’s other biggest name in fashion, Topshop, is working with Chirp, an app that uses sound to share social media. Shoppers at the store’s London flagship and guests of the show will be able to access extra information and visuals from behind the scenes at Topshop’s show, via a combined Chirp-Topshop platform.
Besides beaming, streaming, and chirping, Natalie de Massenet, Net-a-Porter’s founder and arguably one of the leaders of London’s fashion scene, is imploring the whole city to dress up in celebration of the shows. With every runway look shared online and across every bit of social media within moments of its debut, making Fashion Week a publicly celebrated, subway-accessed event is only natural, wouldn’t you say?