Finally, online information mining that gives you something in return. StyleSaint, which launched as an editorial platform for women to put together shareable, embeddable “tear sheets” of style from across the Web (think Pinterest and Polyvore, combined), is launching their first capsule collection, based on looks oft-posted by their users.
StyleSaint was founded by Allison Beal and Brian Garrett, a duo reminiscent of Gilt Groupe’s founders (Alexandra Wilson and Alexis Maybank, fashion people, and Kevin P. Ryan, entrepreneur). Beal is a fashion industry vet; Garrett is a tech entrepreneur and venture capitalist. The site’s crossover into design and e-commerce, with its new crowdsourced collections, will be funded by a $4.3 million investment from General Catalyst Partners and e.Ventures.
The site’s new e-commerce feature has the earmarks of a few growing retail trends. First, everything is designed and made in Los Angeles, where the start-up is based, so hurrah, more domestically-produced fashion you can feel good about! Second, the clothes use luxe materials like silk habotai, but are priced at $30 to $200. Like Everlane before it, StyleSaint is cutting out the middleman to deliver high-end goods while keeping prices fairly low. And last but not least, the small capsule collections will be released on a monthly basis, giving you a regular influx of just a few new, in-season products.
Beal sees their existing audience as “brand advocates,” whom she and Garrett plan to engage directly in the design process. Go put together your own tear sheet of must-haves on the site — it’s a new way to potentially get the things you want made for you.