Our 5 Favorite Digital Things This Week


Hermes pillow fight

1.  Hermès made an interactive, digital…pillow fight, the natural successor to their online racecar game.  (The pillow fight can be hard to find; navigate to the right and down to access it.)

2.  Hulu creator Brian Buchwald told us all about his latest venture, Bomoda, the so-called Daily Candy of China.  It’s the newest go-to source for Chinese women to discover emerging Western brands.

3.  French parfumerie Guerlain debuted a video yesterday celebrating its Shalimar scent and the seventeenth-century Indian Princess Mumtaz Mahal who inspired it.  The short film stars the very not Indian Natalia Vodianova:

4.  This is the coolest: Anya Hindmarch launched a microsite devoted to anagrams, called, of course, Anyagrams.  Enter your name and get myriad remixed phrases back.

Anyagrams

5.  Gilt Groupe rolled out personalized, algorithm-driven sales.  Finally!