A plethora of companies offer different solutions to online fitting, ranging from 3D modeling to virtual visualization. Based on what’s being done by one start-up pulling ahead, it seems like leaving out the third dimension works better than its fancier counterparts. Virtusize, an online fit model out of Sweden, just added the Japanese online retailer Magaseek to its roster, bringing its 2D model to another 20,000 garments.
Rather than rely on a complicated virtual dressing room in which shoppers pretend to try on garments over their own digital avatars, Virtusize offers fit advice by comparing sizes with clothing that people already own. Customers can either tag clothes they’ve purchased from the same site where they’re looking for something new, and Virtusize will make recommendations based on the sizes they’ve previously taken, or they can upload a few measurements from anything in their closets that fits well. Within a retailer’s site, Virtusize creates a virtual wardrobe of reference garments, which it draws on to show how differently new items will fit.
ASOS was Virtusize’s first big global client, and besides Magaseek, the start-up is working with other online retailers who are huge in their home countries, even if we’re not that familiar with them here. Their first partnership was with Nelly, which is among the biggest e-tailers in Scandinavia, and the company also counts Stylebop and Wesc in its roster. With online try-on systems still not generally mainstream, it’s worth paying attention to what Virtusize is doing, since they’re making global inroads. While we’ve been waiting for virtual 3D modeling to get better, maybe the trick is in simpler, side-by-side measurements.