Nordstrom Leverages Pinterest Popularity In-Store


Nordstrom top pins

Bridging social media and the real world, Nordstrom is adding labels to denote in-store items that happen to be particularly popular on Pinterest.  It’s a smart way to capitalize on the tastes of the department store’s 4.5 million followers on the social network.

The labels don’t say anything about how much an item was re-pinned, and employees have a lot of agency to decide how many online favorites they should actually tag in their store.  (Associates use an internal app to see which of their in-stock items are trending on the social network, and choose which to tag from that pool.)  The labeled products aren’t separated from the rest of the goods, so there’s no in-store “Pinterest Favorites” section, yet.  Unsurprisingly, though, all the Pinterest-approved items are women’s.

And of course, because no in-store program is complete anymore without some kind of dovetailing tablet feature, iPads around the stores show the rest of what’s popular on Pinterest from the retailer.  If you’re looking to crowdsource your style, Nordstrom just made it really easy.


6 Responses to “Nordstrom Leverages Pinterest Popularity In-Store”

  1. Top 10 Car

    I’m looking for some really good business blogs to add to my google reader that are worthwhile following on an ongoing basis. Can you make and recommendations? I have Seth Godin’s already. Thanks!. . It would also be helpful if you told me why you liked these blogs..

    http://www.topmotorcar.com

    Reply
  2. Sam Krinke

    Greetings! I am likewise a teacher. Thank you for making such an intriguing guide. Being from Coalburg , has equipped me with a really good clarity on what is needed to commute to Quinton. My Partner And I will go on to come and check up your website to better grasp where to go after we come to Atlanta. You should keep on blogging and give us your opinions on Vaughn College of Aeronautics & Technology (NY). Wish to see you later on at the new job fair at Publix Super Markets. So long.

    http://www.fb5005.com

    Reply
  3. Eddie Sattlefield

    Morning. I have not been on this page since may. It was due to the fact I was going to Denver because of my business at TJX Companies, Inc.. It involves a whole lot of time from me, but I still think about your write up. I remember our days at Cheyney University (PA) in Florida. So grateful that we had a experience to compete around the playground. Remember to forward my compliments to jane as well as john. Tchao

    http://www.bettmeralp-ferien-wohnung.ch/component/k2/item/55-bush-awakening/

    Reply
  4. Leopoldo Padgette

    Hey there. I appreciate you for browsing my service. I was delighted to find out that we were both brought up in Courtland and went to The Wright Institute (CA). Heading off to that college and becoming a Bulldozer / Grader Operator has helped me to better adjust sticking to around the canal. Looking forward to finding your video as soon as you come to our slope. Make sure you send out my respect to your family. Thanks a lot

    http://abuse.rc-boite.com/?url=https://community.sagecrm.com/members/ali.nemati/default.aspx

    Reply
  5. Darwin Berrien

    Really good comment. I was lucky to come across this since I was also born in NY. also, we appreciate your exploring Tampa and making me to better to learn culinary skills. This made it simpler for me with my admission to University of Arizona. Looking forward to seeing you in our place and catch up with our tennis game.

    https://about.me/winonaryder99

    Reply

Leave a Comment!

  • (will not be published)

*Required field