You can tweet with Dita Von Teese via her capsule line of dresses, you can don a dress that lights up under a stranger’s gaze, and now you can tweet social activism missives, as long as you speak Swedish.
The Swedish creative agency Deportivo, seeking to counteract a lack of publicity for young people’s views during Sweden’s Almedalen political week, created the dress to help the younger generation make their voices heard on a variety of social issues. The dress’s wearers used the hashtag #Twitterklänning to aggregate tweets on topics from gender equality and race issues to overpriced rent.
The scrolling tweets were displayed on the front of the internet-connected dress via LED lights. Other Swedish companies and organizations involved include Arduino, which powered the dress, Comviq, a cellular service company that aided in its development, and Crossing Borders, a non-profit that also helped in its creation, and recruited 30 people to wear the dress in public, near the political summit.
We’re all for cell phone-charging handbags and bikinis, but this is wearable tech at an elevated level. Where do we sign up for one of these in time for the next Republican and Democratic National Conventions?