From June 8 to July 7, New Yorkers will be able to window shop for new looks from Kate Spade Saturday, in the most literal sense of the term. The label is partnering with eBay on “shoppable windows,” to be installed and displayed in the actual windows of closed stores around downtown Manhattan.
The touch screens, which are nine feet across, will let passers-by choose from about thirty Kate Spade Saturday looks. Rather than having to whip out their wallets on the street, shoppers place on-screen orders delivered to them within an hour by courier. Upon delivery, they pay the courier, who will be equipped with PayPal Here (a mobile payment service developed by eBay). The window fronts extend eBay’s reach into the mobile commerce sector (as we’ve pointed out before, mobile is becoming more and more central to the company) while allowing Fifth & Pacific Companies, Inc., which owns Kate Spade Saturday, to offer innovative access to its newest brand.
There are also potential future plans for more brands owned by Fifth & Pacific Companies, Inc., to open shoppable windows with eBay. Both kate spade new york and Juicy Couture may soon offer the technology within some of their existing stores, in order to greatly expand what they can offer customers in those spaces.
In the meantime, we can’t wait to check out Kate Spade Saturday’s windows around the Lower East Side and SoHo starting, appropriately, this Saturday!
Disclosure: Fifth & Pacific Companies., Inc., is also the sponsor of this site.