The Shifting Dynamics of The Most Important Fashion Weeks

Giorgio Armani

Giorgio Armani is appealing to his fellow Italian designers to bring their shows back to Milan, in order to re-establish the city’s relevance during Fashion Week — even if it means cutting the event from seven to six days.  Meanwhile, London Collections: Men’s, a menswear fashion “week” that started out as a two-day event three seasons ago, has added a fourth day to its next round of shows, in June.

Will fashion editors ever get a break?

Just kidding.  But the industry’s attitude toward Fashion Weeks in general seems to be that bigger is better.  Armani’s appeal to other designers is based on Milan’s perceived waning influence and a desire to turn that around.  To do so, Italians who show elsewhere (ahem, Donatella Versace) would need to return, making the city’s Fashion Week bigger (if not longer), more important, and less likely for editors to skip it in between London and Paris twice a year.  After that flap a few seasons ago in which organizers in charge of Milan tried to change their dates, forcing everyone else to adjust to avoid overlap, it’s notable that they’re now willing to truncate the shows by a day if it means more important editors actually show up to the event overall.

The growing influence of London Collections: Men’s reflects the importance of luxury menswear in general, which continues to grow at a faster pace than women’s.  Besides getting longer, LC:M has gotten marquee brands like Alexander McQueen and Burberry to join its line-up, quickly making it a reasonably important event for editors and buyers to attend.

And don’t forget, Sydney’s Fashion Week is turning into a can’t-miss, too.  With all the travel, how will editors get the time to editorialize?

3 Responses to “The Shifting Dynamics of The Most Important Fashion Weeks”

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