Australian Fashion Week is Becoming The Fifth Go-To


Australia Fashion Week new lead image

Sydney might be partnering with Mercedes-Benz Fashion Week Australia to do everything they can to make the event as accessible and appealing to local residents as possible, e.g., there is a bar, but the international crowd isn’t being deterred by the show of egalitarianism.

MBFWA keeps proving itself to be the next required stop on the global fashion circuit.  Two seasons ago, the U.S. online trunk show site Moda Operandi began featuring Aussie designers in a dedicated “Australia Week” set of sales, all offering the latest from the continent.   At the Spring/Summer 2013 shows that just concluded last week, attendance seemed to be obligatory for buyers from major online retail names like Shopbop and Net-a-Porter, along with the British department store Matches.

S0, who are some of the labels to watch?  We’re fans of tailored-yet-unique Camilla and Marc (already a Shopbop/Net-a-Porter staple), free-spirited Shakuhachi (they must know they have an audience; they offer free worldwide shipping and three-hour shipping in Sydney itself), and weird-but-awesome Romance Was Born, just because.

Even with the uptick in important buyers and press, we don’t usually hear about top models who are standard on the New York, London, Milan, and Paris runways making it to Fashion Week in Sydney.  But in even that arena MBFWA scored a breakthrough this time around, with the British model of the moment, Georgia May Jagger, walking exclusively in Camilla Franks’ bohemian-tinged show.


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