In conjunction with the Italian publishing house Giangiacomo Feltrinelli Editore, Prada is sponsoring a literary contest. Budding writers (over 18 years old) are invited to submit an essay apiece to the fashion house, using this prompt for subject material: “What are the realities that our eyes give back to us? And how are these realities filtered through lenses?”
The idea is to explore the human interpretation of reality through the metaphor of prescription glasses. It’s a high-minded prompt, but that’s about what we’d expect from a Prada-sponsored writing contest. The essays must be at least ten pages; winners will receive €5,000 and have their worked published in e-book form on Prada’s site, and the last day to enter is June 18th. For a fashion house that refuses to sell online, this is a pretty digitally progressive endeavor.
Prada, however, isn’t the first sector of the fashion industry to promote creative writing. As you may recall, British Elle hosted a writing talent search, offering free writing tutorials to all, and a six-month, all-expenses-paid writing program to one lucky winner. As for this one, €5,000 is nothing to scoff at. What do glasses and vision and the individual interpretation of reality mean to you?