Fashion Jumps on the Great Gatsby Bandwagon


Great Gatsby clothing collaborations

The Wall Street Journal says that Prada, creator of the costumes in Baz Luhrmann’s forthcoming The Great Gatsby, has incidentally created an entire Gatsby-esque fashion moment. With the film’s looks based off Prada’s own Spring 2011 collection, that may well be true. Here’s a rundown of the rest of the fashion industry collaborations with The Great Gatsby:

Tiffany and Co.:  Tiffany opened up its 20′s archives to the filmmakers so they could properly recreate the jewelry of the era to be worn in the film.  The jeweler also created a new range of art deco looks celebrating the Jazz Age.  And, if you’re in New York, check out the windows at their Fifth Avenue flagship’s windows, entirely re-done as a “World of Gatsby.”

Brooks Brothers:  Like Tiffany, Brooks Brothers was involved with the movie itself, allowing the filmmakers access to its archives to re-create the male characters’ looks.  The venerable, all-American brand subsequently released The Gatsby Collection, a line offering Twenties-esque suits and ties along with braces and a flat-topped boater hat.

Harrod’s:  The British department store is celebrating the film with a Jazz Age-style pop-up bar, open May 9th to 20th.  Think art deco decor and cocktails reminiscent of the era.

David’s Bridal:  While not debuting a dedicated Roaring Twenties set of wedding gowns, David’s Bridal took general inspiration from the Gatsby remake, deliberately designing their 2013 collection with a Twenties feel.

Last but not least, one of our favorite one-to-one start-ups is about to debut a 1920′s-themed capsule collection, though it has nothing to do with Baz Luhrmann’s upcoming remake.  But we’ll have more information for you on that next week…


3 Responses to “Fashion Jumps on the Great Gatsby Bandwagon”

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