It’s good for them and it’s good for their retailers: Pinterest has finally launched a tool, Pinterest Web Analytics, that lets businesses collect data on their products being pinned from their Web sites. Here’s the breakdown of what you can now do:
- See how many people have pinned from your site
- Record the number of people who have seen those pins
- See how many people visit your site from Pinterest
- Access a selection of your most repinned, most clicked, and most recent pins to get an overall idea of what’s popular
The tool is one step toward monetization for Pinterest, though the program is free for Twitter’s verified accounts, e.g., businesses and brands. If it’s successful, and it’s hard to imagine it won’t be, the new analytics program will cement the relationship between Pinterest and the brands who use it, making the image-sharing network even more indispensable to companies than it already is.
Data collection, as cited by industry heavyweights like Cannon Hodge (the social media voice of Bergdorf Goodman) and Farryn Weiner (Michael Kors’ branding strategist) is the most important thing to start getting out of one’s online social networks this year. For brands who use Pinterest as a key arm in their social media regimes, the new tool is a boon — and it could have a significant impact on what the audience sees.