As fashion becomes increasingly connected to the digital sphere, the industry’s presence grows at tech-fest South by Southwest. But what were some of the conclusions from the techies on hand? As it happened, representatives from the more digitally-oriented side of the divide had advice and predictions for the fashion industry:
- With the founders of MakerBot Industries and Shapeways there to speak, 3D printing got plenty of airtime. One important facet of the industry that was revealed is that as the technology advances, design and production are becoming increasingly intertwined.
- Also on the topic of 3D printing, the general consensus was that while fabric production, as in 3D-created clothing, isn’t quite ready for consumers yet, it inevitably will be soon. In conjunction with the idea that the producers are becoming the designers, it’ll be worth seeing the impact this has on fashion overall.
- Kimberly Ovitz, who works with Shapeways on her 3D printed jewelry line, which we’ve lauded before, pointed out a particularly important upside to the process: the short production timeline means she even beats the knockoff companies who copy her designs.
- Google Glass and Adidas are taking the trend toward networked objects (referred to occasionally as the “Internet of Things”) to a productive place with talking sneakers that encourage their wearers to move by connecting to their smartphones. These are still in concept form, unfortunately. If they launch successfully, however, expect to see more clothing that interacts with you, the wearer, on the way.