Danger: Chirpify Makes it too Easy to One-Step Social Media Shop


CHirpify new lead image

We first became aware of Chirpify when House of Holland, of all labels, introduced the start-up’s “Buy” tool on its Twitter and Instagram feeds.  Followers of the progressive British brand were able to respond “buy” to posts featuring the brand’s looks in order to, well, buy the item featured.

For the process to work, those followers need to have Chirpify accounts, where their payment information is stored for easy, one-step purchasing.  The platform works on Facebook posts, in addition to tweets and Instagram images.  Other retailers on board with the program so far include Adidas and Sorel, and Chirpify is getting into the music business by working with independent artists, along with the likes of Keith Richards.  As it catches on, the start-up might have found the secret to making in-stream social network purchasing commonplace in both mobile and traditional e-commerce venues.

Sorel followers who are Chirpify members could enter this giveaway in a matter of seconds by responding “gimme” to the post.

By the way, words that will also let Chirpify users make an in-stream acquisition?  These include the less dignified “gimme” (for entering brand giveaways) or our favorite option, the more enlightened “donate,” which comes into play when organizations use Chirpify for fundraising rather than selling.


One Response to “Danger: Chirpify Makes it too Easy to One-Step Social Media Shop”

  1. Francisco

    Congratulations on your new blog. Well, if you want to a0, you may want to check out this few tips. First, put more attractive phoots on your site. Based from surveys, phoots that get the most attention are those that are cute, those with impressive and unique angles, and those that captured bright colors. Second, get Instagram on Facebook. Since Facebook has become a “lifestyle” for most of the people in the globe, you may find it advantageous to connect your Instagram to your Facebook account. This way you’ll get more likes and followers in a jiffy. Third, expand your social network. Have more friends. Connect more and comment more. The more social you become, the more your followers will be. I hope these suggestions will do the trick for you. It helped a lot on my blog and now I am enjoying my minutes of fame every time I post pictures. Good luck! +1Was this answer helpful?

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