Virtual Trunk Show Site Bonfaire is the Moda Operandi for Everyone

Bonfaire new image

Moda Operandi started it, in a very upscale way, but the pre-order model is slowly making its way into other areas of retail.  Bonfaire, a virtual trunk show site launched last fall, executes the idea perfectly, with a range of “stock” from a variety of retailers, all coming from the next season.

But unlike Moda Operandi, which tends to work mostly with runway favorites and focuses on clothing, Bonfaire offers accessories from accessible luxury brands alongside pricier lines like Marchesa and Phlox.  Think Olivia Harris by Joy Gryson, Foley + Corinna, and Z Spoke by Zac Posen, the designer’s diffusion line.  Because of the range of labels, and the fact that Bonfaire works directly with the designers to get the orders out, deliveries on pre-orders range from a few weeks to a few months.  The online trunk shows are available for a limited time, with each one representing a particular, curated selection from the designer’s upcoming collection.  Bonfaire itself doesn’t carry any standing inventory.

What’s interesting about Bonfaire’s emergence is that it comes at a time when mainstream retailers are experimenting with virtual in-store presentations (without keeping the related stock on hand) in order to provide customers more options.  Those items can be accessed via mobile, while in store, and ordered online.  In one way or another, both online and physical retail are finding ways to offer consumers more product without actually needing to keep said product in a warehouse, stockroom, or showroom.

5 Responses to “Virtual Trunk Show Site Bonfaire is the Moda Operandi for Everyone”

  1. Stephan Lastovica

    Morning. I have not been at this site since June. It was merely because I was driving to Denver because of my work at Staples, Inc.. It involves a considerable amount of time from me, but I still think about your post. I remember our days at Chestnut Hill College (PA) in Florida. So thrilled that we had a ability to compete around the pool. Be sure to forward my respect to Margaret along with dave. L8rs

  2. Joesph Lofstead

    Hello. I am a young Bulldozer / Grader Operator and was planning to better be set up for my role at Walgreen Company. This is why I arrived to your blog site. Being brought up in Rutledge and going to class at Long Island University–Brooklyn Campus in Burkville, has helped me to prepare for my future. My mother and father are really also coaches and they told me about this piece of writing as a result of reading Hug. Thanks for your time

  3. Santiago Swenceski

    Good Morning. I have not been there since july. It was mainly because I was journeying to Dallas because of my position at American Airlines – AMR. It involves a huge amount of time from me, however I still think about your post. I remember our days at The College of Idaho (ID) in Florida. So thankful that we had a chance to have fun around the park. Kindly forward my respect to linda and Jake. Tchao


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