Would you like Levi’s better without the little red tag? Is Crème De La Mer in a plain white jar as magically anti-aging as the branded version? Selfridges is going to find out. From January 11, the British department store is running a campaign called “No Noise,” intended to help “customers to seek tranquility in a world that bombards us with information.“ They’ve asked a range of brands to take off their tags and logos from their products.
Of course, one can point out that even an anti-branding campaign is branding, in its way. But we’ve never heard of anyone doing this before, and there’s something refreshing about the idea of wearing universally-known products sans their trademark logos. It’s an exercise in psychology as much as it’s a way to draw attention to the store and sell product. Will women embrace fashion and beauty missing its familiar logos? Will you? Tell us your thoughts in the comments.