Our 5 Favorite Free Fashion App Launches of 2012


W Front Row

This year, we were particularly compelled by niche spin-offs from magazines and fashion communities who already had general apps representing their content.   Beyond that, both tech start-ups and online stalwarts introduced apps worth their MBs.   Take a look at everyone in the round-up, because even if this is year-end list, these apps should keep you entertained (and fashionably informed) through 2013.

1.  W Front Row: Separate from the W magazine app, Front Row focuses on a round-up of yearly events (including the four main global fashion weeks, Art Basel Miami, and more).  Skip to your relevant city/cultural happening to get the best insider information on relevant shopping, dining, attendee tips, and local culture.  An in-app feed of tweets also makes Front Row a one-stop-shop for buzz surrounding whatever big fashion event is going on.

2.  Etsy: How could we never before have had Etsy in app form?  What’s particularly cool about the app is that it’s built for both buyers and sellers, making it a streamlined venue for the one to contact the other (and encouraging communication in the process).

3.  Cloth: We love Cloth. Besides making it easy to shoot, save, and catalog your wardrobe (and add Instagram-style filters in the process), the app offers features to tag particular outfits for different weather conditions, and allows you to share pictures across the full spectrum of social media.

4.  FashionDaily.TV: This German fashion site’s iPad app offers a range of fashion programming, including runway video, interviews, and shopping guides.  Don’t worry, the feature is downloadable in English.  Plus, it’s always fun to access a view of the fashion industry from another culture’s perspective.

5.  Want by Svpply: A more curated version of Svpply’s original app.  The spin-off takes personalization a step further by offering a daily magazine of recommended products.  The more items you save, the better the app gets to know you, and the more personalized your daily Want by Svpply offerings become.


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