Online Shopping That Supports Hurricane Sandy Relief


Grey Area hurricane relief tee

A number of retailers offered proceeds and special items over the weekend for Sandy relief, but with the power still out in big swaths of Brooklyn, Queens, Long Island, and New Jersey, it’s pretty relevant to see who’s continuing to offer aid.  And, if you’re not based on the East Coast and haven’t just been hit by a storm, you might even be starting to think about holiday shopping (gasp).  Why not buy from retailers making donations?  These stores will either be giving to the Red Cross throughout the month, are offering charitable items (presumably until they run out) for relief efforts, or are giving shelter directly to storm victims.

  • Reformation, through November 8th:  The hip, bi-coastal outlet is donating 10% of online proceeds through Thursday to the Red Cross.  Plus, enter the code “refrelief” to get 20% off any order.
  • Natori, through November 11th:  The label is giving 20% of all online sales to the Red Cross for hurricane relief.
  • Courtshop, all of November:  The denim and accessories brand is giving 10% of its proceeds for the month to the Red Cross.
  • BaubleBar:  The online jewelry innovator is giving $10 to the Red Cross for every ten dollar “Buried Bauble” purchased.
  • Grey Area:  The art and design site is offering two clever new tees (one is shown above) by the Chilean artist Sebastian Errazuriz, with 100% of the proceeds going to Hurricane Sandy relief programs.  For the record, Errazuriz was partly inspired to design the shirts by his own experience, having had his studio “paralyzed” by the storm.
  • Selfless Tee:  Less subtle than Errazuriz’s design but just as relevant, Selfless Tee is offering shirts riffing on Manhattan’s “SoPo” (south of power) situation, in which downtown was left in the dark.  Ten dollars from each of the $20 shirts will be given to relief efforts.
  • Penfield:  The preppy-country outfitters are currently giving $10 to the Red Cross for every online order made.
  • eBay: For buyers, sellers, and philanthropists alike, eBay has set up a page to easily shop items with proceeds going to charity, put items up for sale and earmark a portion of the proceeds for Sandy relief, or just make a donation.
  • Bergdorf Goodman:  Bergdorf’s is opening its youngest, hippest floor, 5F, to those who are still without heat or electricity. Appropriate, given that the Manhattanites without power were all downtown.
  • Amazon:  This is the work of Occupy Wall Street and not Amazon, per se, but the online behemoth is still a useful means to an end.  Occupy Sandy, an offshoot of the OWS movement, which has been working to organize relief efforts in Brooklyn, created a “wedding registry” (for the record, the organization is marrying itself) where you can purchase necessities and have them shipped directly to relief headquarters.