Black Friday, Cyber Monday — they’re ubiquitous, overwhelming, and shamelessly commercial. Add “Giving Tuesday” to the mix, a rising concept intended to counter some of the previous days’ buy-buy-buy mentality. The idea is pretty much exactly what it sounds like: a day to encourage the public to give to charity rather than to shop. And guess what? It’s today!
While you can learn all about the initiative at the appropriately-named GivingTuesday.org, other sites make it easy for you to do something without, in a way, having to do anything. Register with Goodsearch, pick a favorite charity, and use the site (which is powered by Yahoo) as a search engine — for every search you complete, the organization will donate to your designated nonprofit. It’s just pennies, but the point here is volume. Goodsearch’s CEO, Scott Garell, says the organization has raised almost $10 million, through its various arms, for their nonprofit and school beneficiaries.
And if you just can’t stop the consumerism parade, the organization’s Goodshop side features thousands of retail partners offering discounts combined with philanthropic action. A percentage of what you spend will go back to your cause (percentages differ depending on the store.) Last but not least, register your credit card at Gooddining, and every time you dine out at one of the participating restaurants, a fraction of your bill is likewise donated to charity.
Sounds so easy, right? That’s the point. Though the “Good” groups’ products are particular relevant today, and during the holiday season in general, you’re supposed to use them all year round. Garell breaks it down like this: “[we're] enabling people to give back as they lead their lives, via web search, shopping online, and dining out. We are simplifying philanthropy and making it accessible to everybody any time, regardless of financial means.”