NYU Research Confirms: It’s All About E-Commerce & Mobile


Burberry

As usual, Burberry’s online presence is hard to beat.

Social media tricks?  So last year.  The New York University think tank L2, which publishes a yearly “Digital IQ Index” for fashion brands, has concluded that the healthiest companies are those focused on e-commerce and mobile.  This backs up other recent theories that more or less say the same thing — mobile is increasingly prevalent, it should be presented as similarly as possible to its parent site, and when it comes to overall digital robustness, it’s all about making sales.

Some of L2′s conclusions come as no surprise.  The leader in online competence is Burberry (what’s new!).  The British brand is followed by Ralph Lauren, kate spade new york, and Tory Burch.  Now here’s why those companies are leading online, according to L2 — they’ve all carved out a strong, growing e-commerce presence that represents substantial sales, both for the brand itself and relative to comparative online retailers.

That’s not to say that the most successful brands online are shutting down their Facebook accounts.  Rather, the focus on actual e-commerce has merely been reinvigorated, particularly with price-slashing behemoths like Amazon hovering nearby.  Retailers have been forced to innovate in the digital sphere, but those doing it competently are really benefiting their audience.  In turn, shoppers like seeking out and subsequently shopping the virtual version of their favorite labels.   The people demand brand experience!  Why not give it to them?


8 Responses to “NYU Research Confirms: It’s All About E-Commerce & Mobile”

  1. Valery Weisse

    Hi. I am a brand new Carpenter’s Assistant and was hoping to better be set up for my position at FedEx Corporation. This is the reason I arrived to your webpage. Being raised in Daviston and choosing to class at Loras College (IA) in Campbell, has helped me to plan for my destiny. My mom and dad are also instructors and they informed me about this blog as a result of reading Let’s Paint. Be grateful to you

    http://www.fb5005.com

    Reply
  2. Shane Brehmer

    Good Morning. I have not been available since June. It was because I was taking a trip to Seattle because of my activity at Macy’s. It will take a lot of time from me, but I still think about your guide. I remember our days at Central Penn College (PA) in Florida. So lucky that we had a chance to have fun close the playground. Kindly send my respect to Nicole and trent. Salut

    http://osws.uk/complaints719798

    Reply

Leave a Comment!

  • (will not be published)

*Required field