Following in the footsteps of most of its editorial brethren at this point, Harper’s Bazaar just launched e-commerce. The new venture, ShopBazaar, combines items taken directly from the pages of the magazine — starting with the October issue — along with a range of other styles selected from past issues.
While the magazine’s online store is the most direct current example of a publication taking its content and translating it into e-commerce, Harper’s is by no means the first fashion mag to get into the business of selling things. GQ and Nordstrom collaborated on a temporary online shop, GQ Selects, last year. Lucky introduced myLucky Shops last month. InStyle opened a pop-up store in New York; Glamour followed suit with a virtual one.
With its version of an e-commerce venture, Harper’s won’t be manning its own inventory. The new platform merely lets a retail team curate product and make it available within the confines of the site. Saks Fifth Avenue is the magazine’s primary partner on about 80% of what’s being sold at ShopBazaar; the rest comes directly from the designers themselves.
For now, the online shop is available in desktop form (and only as a preview) but will launch on the magazine’s tablet version in October, and on the iPhone in February. Hearst, the magazine’s publisher, owns the ShopBazaar platform, which was developed specifically for Harper’s. It’s unknown at the moment whether the company has plans to use the online retail platform in conjunction its other titles, but perhaps we’ll get some pearls from Town & Country and some men’s looks from Esquire down the line.