http://thehighlow.com/2012/09/vogue-paris-launches-ultimate-fashion-week-app/?utm_source=rss&utm_medium=rss&utm_campaign=vogue-paris-launches-ultimate-fashion-week-app Just another WordPress site Mon, 29 Apr 2013 14:41:22 +0000 hourly 1 http://thehighlow.com/2012/09/vogue-paris-launches-ultimate-fashion-week-app/#comment-1452 The High Low » New High-Tech Burberry Store Brings the Web to Life Thu, 13 Sep 2012 19:42:05 +0000 http://thehighlow.com/?p=15676#comment-1452 [...] So, what’s different from a normal store?  To start, there are no cash wraps.  Customers making a purchase hang out on a couch and their packages, along with a credit card swipe machine, are brought to them — because it’s not like online shoppers have to line up when it’s time to pay.  Meanwhile, the clothes themselves are embedded with chips, readable by the store’s mirrors.  When trying things on, besides seeing their own image in the mirror (how 20th century), customers will also be able to view images of the original garment on the runway or see how it was made.  Otherwise, what would they do?  Look up the runway show on their smartphone? [...]

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