http://thehighlow.com/2012/09/new-high-tech-burberry-store-brings-the-web-to-life/?utm_source=rss&utm_medium=rss&utm_campaign=new-high-tech-burberry-store-brings-the-web-to-life Just another WordPress site Wed, 19 Jun 2013 07:08:59 +0000 hourly 1 http://thehighlow.com/2012/09/new-high-tech-burberry-store-brings-the-web-to-life/#comment-1460 The High Low » Karl Lagerfeld to House All Collabs Under One Tech-Savvy Roof Thu, 28 Feb 2013 18:42:20 +0000 http://thehighlow.com/?p=15745#comment-1460 [...] Like Burberry before him, Karl Lagerfeld is turning his physical retail presence into a digital crossover.  In a major retail push, the designer is opening seven to ten new stores around Europe this year (which might eventually grow to 100, globally, making Lagerfeld perhaps the most ubiquitous high-end designer of all time).  The first store, in Paris, is a tech-forward paean to all things Lagerfeldian. [...]

]]> http://thehighlow.com/2012/09/new-high-tech-burberry-store-brings-the-web-to-life/#comment-1459 Socially Interactive Street-Based Digital Campaigns » eHow TO... Tue, 29 Jan 2013 18:07:20 +0000 http://thehighlow.com/?p=15745#comment-1459 [...] Burberry’s flagship London store has been modelled on the website, so that the customer experience mirrors the online one. That’s clothes embedded with chips which activate when you look in the mirror, so that you can view the item on the catwalk and see how it was made. There are checkouts that come to you and in-store iPads. [...]

]]> http://thehighlow.com/2012/09/new-high-tech-burberry-store-brings-the-web-to-life/#comment-1458 The High Low » For Luxury, In-Store Technology Equals Big Profits Wed, 23 Jan 2013 16:27:41 +0000 http://thehighlow.com/?p=15745#comment-1458 [...] adopting new technology, luxury retailers have kept pace with big box stores.  Burberry put iPads all over its digitally-enhanced London flagship.  Dita Von Teese sewed QR codes into her dresses.  Okay, [...]

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