Google Glasses Make Their Runway Debut at Diane von Furstenberg


Diane von Furstenberg NYFW Spring 2013

We’ve been skeptical, during Fashion Weeks past, about some of the technological innovations designers chose to explore.  Not this time.  Diane von Furstenberg very fashionably sent a few of her models down yesterday’s runway wearing very unfashionable Google glasses — and it worked.

In a collaboration with Google to test its Glass technology, the designer wore the glasses — which take pictures and record video, among other features — for a week during her preparations leading up to the show.  (She and and her creative director, Yvan Mispelaere, even wore the glasses out to take their bows.)  What they recorded, along with the bird’s eye view footage from the models wearing them down the runway, will be combined into a short film called “DVF Through Glass.”  To coordinate the tech with her Spring 2013 looks, the glasses were re-made with coral, blue, white, and gray bands, in keeping with the show’s color palette.

Google co-founder Sergey Brin even stopped by the show to see his work in action.  As for “DVF Through Glass,” it debuts on von Furstenberg’s Google+ page on Thursday.  With Fashion Week coverage becoming more and more publicly accessible, this is a still a first — we can’t think of any other precedent for making a show viewable from the designer’s and models’ own perspectives.


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