Gilt Is First Flash Sale Site to Launch a Private Label – For Kids


Little Gilt boys' romper

A boys’ onesie from the upcoming Little Gilt line.

The retail industry has gone from wondering if flash sales were fashion’s second coming to seriously questioning their long-term viability.  Obviously, both those attitudes fall way outside reality, but the industry — which started off a few years ago with a boom — has since had to diversify in order to thrive.  And no one in the field has done that better than Gilt Groupe.

In the past two years, they’ve expanded internationally, launched Park & Bond, a full-priced menswear site, and tried their hand at online editorial content.  On September 17, the company will debut their latest venture, Little Gilt, which represents entirely new territory for the company.  The new children’s line is an in-house brand — a first among the flash sale sites.

After kicking off with a three-day sale, Little Gilt will get a permanent home on the Gilt kids’ page.  The line initially launches with basics for infants, along with some bedding, but toddler and children’s sizes up to age 8 will come later this year.  Meanwhile, the Outnet announced just last week that they’re starting a private label, too.  We’re calling “two’s a trend” and staying on the lookout for an in-house line from Gilt — one that’ll actually fit us.


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