The Troubles a Plus-Sized Fashion Mag Faces

Slink Magazine

Slink, a British fashion magazine aimed at a plus-sized readership, launched this past spring.  Its founder and editor, Rivkie Baum, told The Guardian that the response, overall, has been great.  As they continue to work on expanding their readership, the bi-monthly title has other, more technical issues to grapple with within the fashion industry.

  • While Slink is funded entirely by advertising, the magazine has encountered problems getting certain retailers on board.  Plus-sized fashion labels buy ads, of course, but Baum expressed surprise that mainstream accessories and beauty brands (none of which she named) have made reluctant partners.
  • Timing is difficult.  Sample sizes (which are of no use in plus-sized editorials, or, you know, for most people) are typically shot three to six months ahead of a publication date.  Slink has to shoot its editorials on a far shorter time frame, when the clothes become available in the appropriate sizes.
  • In trying to work with fast fashion brands that make plus sizes, Baum found some of them reluctant to loan out clothes.  This last obstacle seems particular self-defeating for the labels themselves — since they offer sizes that go up that high in the first place, why not show them off editorially?

All those kinks aside, Baum pointed out that there are an increasing number of plus-sized models, and that their agencies have been incredibly supportive of the magazine.  Now, as this particular end of the sizing spectrum becomes more mainstream — and publications spring up to cater to it — how long will it take conventional brands to embrace it?

10 Responses to “The Troubles a Plus-Sized Fashion Mag Faces”

  1. Madeline Jones

    As the editor of PLUS Model Magazine I can confirm the issues SLINK is having. We also have the same issues with beauty and accessory brands, there is little interest in advertising.

    The plus size brands that show little interest having their garments shown editorially have gone a step further and told us that they do not feel it’s necessary because there is no advertising initiative from the company. Translation – the plus size customer is not worth advertising to because her options are limited.

    This is why we need to encourage Indie designers with our dollars and only those brands and designers who support and engage/listen to their customers.

    Madeline Jones
    PLUS Model Magazine

  2. Mary Egbula

    I tend to reject this recent plus-sized fad, not because I don’t think women outside the standard fashion fare deserve attention and representation, but because it excuses the MSfashionM’s outdated terms “straight” vs “plus”

  3. Eugene Barries

    Already have an We Easy Access site? Visit it now and see all the improvements we’ve made for you. New to Easy Access? Or want more information about the features available? Contact your We representative to learn how We Easy Access can help you succeed in today’s on demand business world.

  4. Linwood Abdullai

    Hi there! I am similarly a tutor. Thank you for setting up such an worthwhile blog. Being from Brierfield , has furnished me with a great clarity on what is required to visit to Quinton. My Wife And I will go on to come and inspect your blog site to better appreciate where to go when we come to altlanta ga. Remember to keep blogging and give us your ideas on Vassar College (NY). Trust to see you soon at the upcoming job fair at Hartford Financial Services Group. Farewell.

  5. Elwood Hazelett

    Hey there. I am a new Bank and Branch Managers and was looking to better be set up for my contract at Archer-Daniels-Midland Company. That is the reason why I arrived to your blog. Being raised in Columbia and heading out to school at Long Island University–C.W. Post Campus in Vinegar Bend, has assisted me to get ready for my future. My mom and dad were also coaches and they explained me about this document after researching Each Peach Pear Plum. Thank you

  6. Keenan Tenor

    Hi there! I am likewise a expert. I appreciate you for creating such an great blog post. Being from Brent , has granted me with a better know-how on what is involved to move to Birmingham. My Wife And I will go on to come and check up your site to better to learn where to go after we drive to gwinnett. You should keep posting and present us your suggestions on University of the Ozarks (AR). Promise to see you soon at the new job fair at Time Warner Inc.. Farewell.


Leave a Comment!

  • (will not be published)

*Required field