Big brands have made recent headlines for pulling their initial attempts at viable Facebook commerce, but we speculated that smaller businesses actually thrive when they do business through the social network. Turns out, it’s true — in particular, Forrester Research noted that companies doing well on Facebook have less than $100,000 in revenue and fewer than 10 employees.
Meanwhile, a tech start-up called Payvment, which offers the back-end support for businesses to conduct transactions entirely over Facebook, told The New York Times that they sign up about 1,500 new stores every week, and most of those have fewer than five employees. The social network itself has implemented certain changes to make F-commerce more effective; for instance, shoppers can make purchases in local currencies or store their credit card information on the site.
And of course, let’s not forget that coding leak, earlier this month, that showed Facebook is adding both a “want” button and a new means of sharing purchased items. With small businesses embracing the social network and the site’s approach to social transactions finally getting up to speed, will Facebook commerce finally go from being haphazard at best to de rigueur?