New App Bridges Gap Between Physical and Virtual Retail


With coordinated in-store hardware, Android and iPhone mobile apps, and an extensive list of retailers already on board, a new program called PickN’Tell is set to re-define the connection between virtual and physical retail.

At its most basic level, the app is a resource for users to keep track of stores they like and the products they want from them, while using PickN’Tell’s technology to share potential purchases with friends.  Sounds familiar, right?  The app, however, is one-upping the competition by being the first to launch interactive in-store displays.  Partner retailers will be equipped with either a designated mirror, tablet, or both, which allow users to securely photograph or video themselves and send the images on to friends.  All together, it’s like the best of stores’ new technology-heavy dressing rooms combined with the utility of the archetypical social shopping app.

Retailers, meanwhile, can use their pages within the app to update fans about new collections, in-store events, and discounts.  Users can scan product barcodes for more information.  And of course, PickN’Tell is mobile commerce ready.  With a slew of new ways to shop socially yet separately, this multi-platform approach is probably the best way to set a new app apart.

2 Responses to “New App Bridges Gap Between Physical and Virtual Retail”

  1. Ryan Hines

    This sounds like it has great potential, but I’d really like to see is the brands using inventory control systems to update users on the app. Imagine: you see a tee on the app and you just have to have it. Tap and locate which stores currently have your size and get directions — go pick it up! We need to see that kind of integration.


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